In a world where fast fashion dominates, three unique brands—FéRí, Nicki Hoyne, and Hope Macaulay—are making their mark through creativity, sustainability, and meaningful design.
FéRí: A Journey of Nostalgia and Creativity
Rooted in creativity and nostalgia, FéRí is a slow fashion brand designed to spark joy. Founded from a love of making beautiful, one-of-a-kind garments, FéRí is deeply inspired by vintage fabrics, clothing, and objects that carry a story. The brand’s founder, who grew up on a farm surrounded by antiques and salvaged furniture, brings values of resourcefulness and imagination into every design.
FéRí’s range spans from hair accessories and dresses to jackets, tops, and dungarees. Each piece is designed in vibrant, hand-painted prints and embroidery at the brand’s Wexford studio. Committed to responsible design, FéRí uses only certified organic fabrics, deadstock, and repurposed textiles. All collections are handmade in small batches in Ireland and by a certified partner in India.
FéRí garments aim to capture the essence of both old and new, designed for individuals who form emotional connections with their clothes—people who value craftsmanship, care for their clothing, and hope to pass their cherished pieces on.
Nicki Hoyne: Fashion with Fun, Conscience, and Character
Launched in 2020, the Nicki Hoyne Collection began with crossbody camera bags and expanded in 2021 to include a line of footwear. Nicki Hoyne’s brand celebrates individuality, colour, and playfulness while remaining grounded in ethics and sustainability.
Each piece is handmade in Spain and Portugal by experienced artisans. Materials are carefully sourced nearby to reduce environmental impact, with leather certified by the Leather Working Group and recycled components certified under the Global Recycled Standard.
Nicki Hoyne’s mission is to create high-quality accessories that are both unique and responsible. The brand continually invests in research and innovation to improve sustainability practices, aiming to be part of the solution rather than contributing to fashion’s waste problem. Every decision made is a step toward becoming a fully sustainable brand, without compromising on vibrancy or fun.
Hope Macaulay: Feel-Good Knitwear Rooted in Tradition
Blending bold innovation with traditional craftsmanship, Hope Macaulay creates handcrafted, feel-good knitwear in Northern Ireland. Founded by textiles designer Hope Macaulay, the brand has quickly grown from a bedroom startup into a globally recognized name in slow fashion. Just two years post-graduation, Hope’s imaginative designs gained recognition as “dopamine dressing,” known for their bright colours and tactile charm.
Hope Macaulay’s signature creation—the Colossal Knit Cardigan—is crafted using a unique hand-knit technique developed by Hope herself. Now, a team of 20 local knitters across Northern Ireland help bring these pieces to life, sustaining traditional cottage industry practices.
Sustainability is a core value at Hope Macaulay. The brand exclusively uses RWS-certified merino wool and operates on a made-to-order model, minimizing waste. Materials are locally sourced within the UK, and the brand supports regional environmental charities as part of its ongoing commitment to responsible fashion.
A Shared Vision
Though each of these brands has a unique aesthetic and story, they are united by a common vision: to slow down fashion, create with intention, and leave a lighter footprint. From FéRí’s nostalgic prints, to Nicki Hoyne’s joyful accessories, to Hope Macaulay’s colourful knits, these brands champion a fashion future where quality, sustainability, and emotional connection come first.
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