In a world awakening to the environmental impact of fashion, a wave of Irish designers and brands is redefining what it means to dress consciously. From the rugged coastline of Clare to the bohemian studios of West Cork, these labels blend creativity, sustainability, and social impact—proving that style and ethics can go hand in hand.
Afore After: Circular Fashion Reimagined
Founded by award-winning designer Sandra Murphy in 2019, **Afore After** is a forward-thinking womenswear brand born along the Wild Atlantic Way in Clare. Drawing from Murphy’s 20+ years of experience in fashion and sustainability, the label is grounded in circular principles and zero-compromise design ethics.
Each garment, from thread to button, is made from rigorously certified materials, with a strong commitment to eliminating fossil fuel-derived synthetics. The brand’s standout innovation is its use of 100% Tencel Lyocell fabric and thread—a closed-loop textile that recycles water and solvents with over 99% efficiency.
Afore After’s direct-to-consumer model offers a collection of versatile dresses, tops, and skirts, complete with a virtual try-on feature for a more mindful shopping experience. Their mission? To make beautiful clothes that respect the planet and endure beyond trends.
Alice Halliday: Fairytale Fashion with a Conscience
In the heart of Skibbereen, West Cork, Alice Halliday creates dreamlike couture infused with nostalgia and ethics. Known for her bohemian bridal wear, intricate headpieces, and ethereal event attire, Halliday is a fashion stylist and designer with a distinctive voice.
Her designs, handmade in her slow fashion atelier, embrace a sustainable ethos—each piece crafted with care, intention, and reverence for traditional techniques. Halliday’s work has garnered media attention, with features in The Irish Times and The Irish Daily Mail. Her recent collection ‘Shakti’ was previewed during Dublin Independent Fashion Week, showcasing a fresh take on femininity and eco-consciousness.
Dyeboo: Where Art Meets Advocacy
More than just a brand, Dyeboo is a movement for inclusion and artistic expression. Focused on empowering autistic artists, Dyeboo transforms their original artwork into a wide variety of products, offering them recognition, income, and a platform to shine.
This unique model champions diversity and creativity by collaborating with artists across the globe—each bringing their own voice and visual language, from abstract expressionism to whimsical illustration. Dyeboo’s commitment to authenticity and individuality is not only reshaping the art-meets-commerce space but also challenging perceptions around neurodiversity in the creative industries.
Stitching Together a New Future
From Afore After’s technical innovation to FéRí’s romantic nostalgia, and from Dyeboo’s social mission to Alice Halliday’s artisan elegance, Ireland’s sustainable fashion scene is rich with purpose and imagination.
These designers aren’t just making clothes—they’re crafting legacies. They ask us to wear with intention, care deeply, mend with love, and lend with pride. In doing so, they’re transforming fashion from a disposable habit into a movement of mindfulness and meaning.
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