Ireland’s fashion landscape is experiencing a quiet renaissance, led by brands that honour traditional craftsmanship while embracing a fresh, contemporary aesthetic. Three standout labels—The Tweed Project, Kindred of Ireland, and fee G—are redefining Irish design with thoughtful, sustainable, and deeply personal collections that celebrate heritage through a modern lens.
The Tweed Project: Handmade Heritage Reimagined
Operating from a small atelier in Galway, *The Tweed Project* creates one-of-a-kind garments by combining Ireland’s finest fabrics—Donegal Tweed and Irish Linen—with modern tailoring. Each piece is handmade, making every garment a unique expression of Irish design. Founders Triona and Aoibheann were inspired by the absence of contemporary clothing made with traditional Irish materials. Passionate about Tweed and Linen, they launched the brand with a DIY spirit and a vision to bridge the gap between heritage and high fashion.
With a commitment to slow fashion and local craftsmanship, The Tweed Project ensures every garment receives the time, care, and attention it deserves. The result is a collection that is as meaningful as it is beautiful—created entirely in Ireland for a global audience. By marrying tradition with forward-thinking design, The Tweed Project offers a refreshing take on Irish fashion, rooted in authenticity and originality.
Kindred of Ireland: Linen with Legacy
For *Kindred of Ireland*design begins in the flax fields. Founded by individuals deeply connected to the story of Irish linen, the brand honours the age-old transformation of flax into fabric—a craft passed down through generations. Kindred blends timeless silhouettes with a contemporary edge, breathing new life into linen with purpose and poetry.
The ethos behind Kindred is one of reflection, respect, and responsibility. Each garment is handcrafted using artisanal methods in collaboration with family-run mills across Ireland. Pieces are made to order, ensuring sustainability and individual attention. More than fashion, Kindred is about preserving legacy—connecting with ancestors, protecting the environment, and empowering communities.
True to its values, the brand also partners with Flourish NI, supporting survivors of human trafficking. Through every step, Kindred weaves integrity and meaning into its work, championing slow fashion that treads lightly and tells a deeper story. Their garments are not just to be worn, but treasured—an intergenerational gift of style and soul.
fee G: Playful, Feminine, and Fearless
Since 2003, *fee G* has brought colour, confidence, and charm to the wardrobes of women who seek fashion with flair. Founded by designer Fiona Heaney and her husband Don Gormley—whose initials inspired the brand name—fee G offers a bold, feminine twist on classic design. Known for its vibrant colours, playful prints, and European textiles, the brand creates both wardrobe essentials and standout pieces for life’s memorable moments.
At its core, fee G is about the elegance of femininity—balancing vintage-inspired silhouettes with modern attitude. Each design reflects a joyful spirit and a love for dressing women who are strong, stylish, and expressive. With a focus on sustainability, the brand also repurposes vintage finds from around the world, giving old treasures new life in beautiful, contemporary forms.
Whether it’s a tailored coat crafted in Galway, a timeless linen dress born from generations of craftsmanship, or a bold printed piece that sparks joy—The Tweed Project, Kindred of Ireland, and fee G are proof that Irish fashion is more than just style. It’s storytelling stitched into every seam, a celebration of culture, craftsmanship, and creativity that speaks to the world while staying true to its roots.
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