The footwear and fashion industry continues to evolve as customers look for more than just products. Today, shoppers seek experiences, service, and a sense of connection to trusted brands that balance heritage with modern trends. Independent retailers who can combine expertise, choice, and a personal touch are thriving in this space. Donaghys, one of Northern Ireland’s most cherished household names, is an inspiring example of how a family vision grew into a destination store beloved by generations.
From Humble Beginnings to a Household Name.
Founded in 1960 by husband and wife Peter and Eileen Donaghy, the business began as a small store with a focus on ladies footwear. Rooted in a strong family ethos, Donaghys steadily grew while keeping quality and customer care at its heart. Over the decades, this dedication transformed the brand into one of the largest independent footwear retailers across the UK and Ireland.
The success of Donaghys lies in how it has expanded without losing its personal touch. What started as a specialist shoe shop is now a thriving open plan store that offers something for everyone. The business has become a proud symbol of family commitment, community trust, and retail excellence.
A Store That Serves Every Generation.
The Donaghys ladies department remains iconic, with a wide mix of quirky and classic styles. From statement brands like Irregular Choice and Ruby Shoo to global favorites including Ugg, Converse, and Tommy Hilfiger, customers find footwear for every occasion. Alongside these are timeless choices such as Clarks, Reiker, and Gabor, ensuring every age group and preference is met. The Vista clothing department upstairs further enriches the experience with brands like Joules, Superdry, and Roxy.
Equally strong is the men’s department, which balances smart and casual with brands such as Barker, Dubarry, Ecco, and Tommy Hilfiger. Sports-inspired collaborations, like Tommy Bowe for Lloyd & Pryce, add a contemporary touch. The children’s department has been a cornerstone throughout Donaghys history, with trusted names like Clarks, Startrite, Lelli Kelly, and Skechers, alongside the First Shoes Club that makes milestone moments truly special.
Expanding into Sports and Lifestyle.
Recognising a gap in the leisure sector, Donaghys launched Shoefair Sports in the mid-1980s. This expansion allowed the business to meet the growing demand for sports and active lifestyle products. The range now spans trainers, football boots, gym wear, and equipment from leading brands such as Adidas, Canterbury, and Under Armour.
What sets Donaghys apart is not just variety but the care that comes with each purchase. Customers benefit from expert fitting services, advice tailored to individual needs, and solutions for wide fitting shoes and orthotic insoles. This thoughtful approach ensures that whether someone is shopping for everyday comfort, sports performance, or a special occasion, Donaghys delivers an unmatched experience rooted in trust and family tradition.
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