The world of vintage and second-hand fashion is booming, transforming from niche interest into a global movement. Consumers today are seeking authenticity, sustainability, and stories behind every piece they wear. Vintage shopping is no longer just about style, it is about embracing individuality while reducing environmental impact. Amid this evolving landscape, brands are finding ways to blend passion with purpose, offering curated experiences that connect people to the past while inspiring conscious choices for the future. One such brand making waves in Ireland is 35 Vintage, a journey of grit, creativity, and sustainable fashion built on heart and community.
From Humble Beginnings to Vintage Plaza.
35 Vintage began as a small Covid-era project, with founder Cian selling his own clothes on Depop. Slowly, charity shop gems and random bales of clothing joined the collection. Instagram and Depop DMs became the first touchpoints for customers, though payment via Revolut highlighted the need for a more professional approach. This led to the launch of a dedicated website, expanding the brand’s reach beyond local followers.
In March 2021, an old nightclub in Kiltimagh, Mayo, presented a unique opportunity. After months of hard work, the space was transformed into ‘Vintage Plaza,’ opening in June with a grand celebration. People from across Ireland flocked to experience the store, turning it into a destination for vintage lovers and marking a milestone in the brand’s growth.
Scaling Up: From Mayo to Dublin.
Two years later, an opportunity in Dublin prompted another leap forward. A short-term lease on Fade Street became the new home for 35 Vintage. Cian and the team transformed a white empty space into a lively vintage store, hiring a passionate team and operating seven days a week. The transition brought greater challenges and responsibilities, but it also opened doors to a larger, more diverse audience and allowed the brand to elevate its vision.
Expanding to Dublin also reinforced the brand’s ethos. Every item in the store, website, and Depop is chosen with care, emphasizing sustainability and individuality. The Dublin store became a hub for young people seeking style, community, and inspiration, highlighting the brand’s mission to make a difference and spark action.
People, Passion, and Future Plans.
Behind the brand is Cian, a 26-year-old Mayo native who studied Sports Science and Health at DCU. He balances his love for outdoor activities with running a growing business that champions sustainability. Cian’s passion is reflected in every corner of 35 Vintage, from product selection to customer experience.
Looking ahead, 35 Vintage plans to continue growing, maintaining its store, website, and Depop presence, and exploring future expansions. The focus remains on sustainable fashion, environmental care, and fostering a vibrant community around vintage clothing. Each milestone, from the first bale of clothes to the Fade Street store, is a testament to dedication, creativity, and the belief that fashion can make a positive impact on the world.
To know more visit: https://www.instagram.com/35_dublin
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