In a world increasingly shaped by fast fashion and fleeting trends, two Irish brands—Aoife Mc Namara and My Name is Ted—are redefining what it means to create with purpose, passion, and permanence. Rooted in heritage and built on values of sustainability, craftsmanship, and storytelling, both brands offer more than beautiful products—they offer a way of life.
Aoife Mc Namara: Where Creativity and Consciousness Meet
Nestled in the picturesque village of Adare, Aoife Mc Namara’s thatched-roof cottage is far more than a studio—it’s a sanctuary. A place where creativity flows freely, nature serves as muse, and fashion becomes a form of mindful expression. This space invites you to slow down and reconnect—not only with your personal style, but also with the world around you.
At the heart of Aoife’s vision is a commitment to slow fashion. Her collections are inspired by Ireland’s raw, untouched beauty and brought to life using low-impact materials and ethical practices. Every garment is crafted with intention—favouring organic, regenerative, and recycled fabrics that echo the intelligence and elegance of nature.
Each stitch tells a story of artistry and care, connecting the hands of skilled craftspeople to the hearts of conscious consumers. There is no textile waste in Aoife’s studio—every offcut finds new life through accessories like scrunchies or the AMN Reimagine Homeware range. This is sustainability not as a trend, but as a guiding principle.
Aoife Mc Namara is a world where fashion becomes a medium of connection—to self, to nature, and to something greater. Here, every piece you wear is an invitation to live more intentionally, to choose beauty that aligns with your values, and to walk a little lighter on the Earth.
My Name is Ted: A Legacy in Every Stitch
While Aoife Mc Namara finds her roots in fluid fabrics and natural fibers, My Name is Ted draws on the strength of legacy and the timeless appeal of handcrafted leather. Inspired by the brand’s namesake and rooted in Ireland’s rich heritage, these handbags are more than accessories—they’re heirlooms.
Every Ted piece is meticulously handcrafted by expert artisans using the finest Italian leathers sourced from LWG gold-rated tanneries, ensuring luxury meets responsibility. These materials are chosen not only for their elegance, but for their longevity. Designed to be passed down through generations, each handbag is a symbol of enduring craftsmanship and quiet luxury.
For My Name is Ted, luxury is not about excess—it’s about meaning. It’s about creating pieces that hold stories, honor tradition, and make a statement that is both personal and timeless. Whether you’re carrying a bag from Ted’s latest collection or one gifted across generations, you’re holding a piece of history in your hands.
A Shared Vision
Though distinct in style, Aoife Mc Namara and My Name is Ted are united by a shared philosophy: to make fashion that matters. Their work challenges the status quo, blending innovation with tradition, and beauty with responsibility. Both brands invite you to look beyond the product and into the story, the process, and the purpose behind it.
Redefining Irish Luxury
Together, Aoife Mc Namara and My Name is Ted are setting a new standard for Irish luxury—one that values consciousness over consumption, and legacy over trend. In their worlds, every thread, every stitch, and every detail is intentional.
As we move into a future where every choice counts, these brands remind us that fashion can be a force for good. Whether it’s through the soft drape of a regenerative fabric or the structured resilience of Italian leather, you’re not just wearing something beautiful—you’re carrying a story, a legacy, and a promise.
And that is true luxury.
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