The gift and homeware industry in Ireland has seen a remarkable shift in recent years. Consumers are increasingly drawn to handcrafted, locally made products that carry a personal story and reflect a commitment to quality. Small businesses are thriving as they blend traditional craftsmanship with unique retail experiences. The trend of supporting local artisans has created a community-driven shopping culture where customers value connection as much as the products they purchase. Against this backdrop, Project29 in Stoneybatter has emerged as a charming and inspiring destination for Irish-made gifts and lifestyle experiences.
How Project29 Came to Life.
Project29 was founded in August 2021 by Veronica Walsh and Robbie McCarthy, a husband and wife team who shared a long-standing dream of opening a business together. Both had extensive experience in retail, catering, and customer service, and had always imagined creating a space that combined their passions. When the pandemic hit, it encouraged them to leave their jobs and take a leap of faith to pursue their vision while spending more quality time together as a family with their three young children. A local premises they had admired offered the perfect opportunity, and a year after the initial closure during COVID, they decided to launch their venture, turning a shared dream into reality.
The couple’s goal was simple yet ambitious. They wanted to create a business where they could work together, combine their skills, and offer something truly unique to their local community. By leveraging their experience in customer-facing industries, they aimed to provide not just products but a welcoming environment where visitors could feel connected, inspired, and uplifted. Their journey illustrates how challenges can become opportunities and how passion and perseverance can bring ideas to life.
Curating Unique Irish and International Products.
Project29 stands out for its thoughtful curation of products that celebrate Irish craftsmanship while incorporating select European items. The shop prioritizes supporting small Irish businesses, women-led brands, and local artisans. Shoppers will find an eclectic range of offerings including natural skincare, candles, homeware, children’s keepsakes, Irish-made cards, and jewelry. Beyond retail, the shop hosts workshops in art, crafts, and wellness, creating a dynamic space for creativity and community engagement.
The selection process is meticulous. Veronica and Robbie attend trade shows, follow industry publications, and meet suppliers in person whenever possible to ensure quality and authenticity. They also welcome recommendations and submissions from makers, carefully choosing those who align with their ethos. Each month brings new products alongside established favorites, allowing the shop to remain fresh and relevant while nurturing long-term relationships with artisans. Their dedication to quality and connection ensures every item in the store tells a story.
Creating an Inviting and Community-Centered Experience.
Walking into Project29 is more than just a shopping trip; it is an immersive, feel-good experience. The shop is bright, colorful, and adorned with flowers, with music and scents that welcome visitors warmly. Veronica and Robbie prioritize exceptional customer service, greeting everyone, sparking conversations, and fostering a sense of belonging. Over time, this approach has helped build a loyal community of customers who return regularly and often become friends.
Opening during a pandemic brought unique challenges, from mask-wearing to limited customer capacity. Despite these hurdles, the couple cultivated a space that feels safe, positive, and inspiring. Workshops, pop-ups, and special events further enhance the community atmosphere, allowing customers to engage directly with artisans and explore new creative interests. The shop’s approach combines commerce with connection, making Project29 a rare and cherished destination in Dublin’s retail landscape.
Growth, Community, and Creative Expansion
The future for Project29 involves expanding its community engagement and enhancing its creative offerings. Christmas is a key focus, with curated gifts, decorations, and workshops planned to create memorable experiences for all ages. Veronica and Robbie aim to maximize the use of their workshop and pop-up spaces, offering suppliers opportunities to showcase more of their range and interact with customers directly.
By continuing to prioritize local artisans, innovative workshops, and a welcoming atmosphere, Project29 hopes to grow its presence while staying true to its roots. The couple’s vision combines business growth with community impact, emphasizing creativity, connection, and quality. Project29 in Stoneybatter stands as a model of how small, passionate businesses can thrive in a competitive industry by offering more than just products, but genuine experiences that resonate with their community.
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